In a study done by Nielsen, 84% of consumers across the globe consider word-of-mouth recommendations from family and friends as the most trustworthy source of advertising. According to Randall Beard, Global Head of Advertiser Solutions at Nielsen:
“Earned advertising channels have empowered consumers to advocate for their favorite brands, something that shouldn’t go unnoticed by brand advertisers.”
In short, earned media is still the most influential among all three media types. Earned media is cost-effective and is one of the best ways to build trust around your brand or business. But it also takes time to earn the trust of your customers or audience. Here are some ways you can use earned media for best results in 2017:
Reach out to customers for online reviews: Sara Spivey has insights on how to use online reviews to drive ROI.
Become an expert in your niche or industry: As a person of authority, you’ll be given press mentions, you’ll be used as a source to quote in articles, you’ll be asked to speak at conferences, you’ll be interviewed for podcasts, and you’ll be asked to share your knowledge at events. All of these are opportunities to gain exposure and get the word out there about your brand or business. So build yourself up and aim for that expert list.
Use earned media for app promotion: Marc Purtell shares tips on how to use earned media for app promotion. This is still a great read even if you don’t have an app since the tips mentioned, such as SEO optimization and social integration, can be applied to brands and businesses.
If you enjoy efficiency and value, QDS knows how to keep clients happy by keeping projects on track, in scope and on budget. Give us a shout and let us manage your next web development, PPC or digital marketing project.
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